It is a stunningly versatile font based on modern geometric shapes (especially circles). Monotype company solidified the legacy of one of the most popular and stunning sans serif fonts ever created with the release of Helvetica Now in 2019.įutura is a geometric sans serif font designed by Paul Renner and released in 1927. Brands like Microsoft and Jeep have been using Helvetica or a close variation of it in their brand logos for years. Helvetica Now is a popular, gentle, and aesthetically pleasingly modern font for logo.